Bruce has worked extensively in both the private and government sectors. Until 2003, he was an integral part of the NSW State Government’s Sustainability Unit, based within the NSW Department of Infrastructure, Planning and Natural Resources. Bruce and Nic Lowe founded GoGet in 2003 with three vehicles and 12 members. Today, GoGet, Australia’s first and largest professional car sharing service, has over 2,000 vehicles and 60,000 members and operates in Melbourne, Sydney, Adelaide, and Brisbane. In 2014 Bruce and Jason McDermott founded Dresden Optics, launching a patented eyewear system designed and manufactured in Sydney. Bruce is also Founding Director of the Company Foundation, creators of Sydney’s first permanent Makerspace.